How To Sell More Books: Develop A Great Author Platform

Novelist Ali Bacon

Ali Bacon, author of “A Kettle of Fish”

“Develop an author platform” is one of the first pieces of book marketing advice that just about every new writer will hear.

When I first heard it, years ago, it put me in mind of someone standing on an upturned wooden crate at Speaker’s Corner in London, shouting to get their message across. In fact, that’s not too far from what it actually means: having a central spot on which to set out your wares, raising your head above the crowd, and an obvious place where people can find you if they’re looking for you. These days, the focal point of the author platform is likely to be your own website, with arms radiating out from it into social media and other online networking routes.

I’m delighted to welcome novelist Ali Bacon to Off The Shelf today to explain how she has grown her own author platform, at first almost without realising it, to the point that now, in some quarters, it seems like all roads lead to Ali Bacon. Here she is to answer my questions:

The writer now standing at platform …

Debbie: Now seven years old, your blog is one of the longest-standing WordPress websites that I know. How has your website evolved to reflect your changing status as an aspiring and then published author?

Ali: I started to blog back in 2007, partly for fun and also because of an instinct that in the increasingly digital world, it would be good to have an online presence. As an unpublished author it was also a way of finding an audience, and, if I’m honest, I’d also say that knowing I could publish a few paragraphs every week gave me a raison d’etre at times when the fiction-writing muse had gone totally AWOL.

It was only later that I ran into the concept of a platform and realised I had one! By then, I was aware of the need to extend my audience. In a ‘spare’ moment I also set up my St Andrews blog, again for my own satisfaction, but also because I had never tapped those connections.

For a year I was also a member of an online writers’ cooperative called Love A Happy Ending, whose aim was to promote our writing collaboratively, which was a big help. Meanwhile I had joined Twitter (hoorah!) and (more reluctantly) Facebook, which I use to network and also to promote blog posts.

In short, I don’t know that my own blog has changed very much, but I’ve tried to extend its reach through online networking and using other social media. Now I’m also developing the Bristol Women Writers website, a group project which I think is a good model for writers who haven’t quite made the big time but want to make an impact.

Debbie: Writing a blog is one thing, making sure people find it and read it is quite another. What are your top tips for attracting readers to yours and what have been your most popular posts or topics?

Ali: Good question! It’s quite a while since I checked my blog stats, but the results are interesting. Book reviews/discussions (which grew from a dearth of other ideas!) have gone down well and may explain why I now get sent review copies by some publishers. Guest bloggers are also popular (who have doubtless brought a following of their own), and occasionally I’ve engaged in a topical writerly debate (e.g. using Scrivener software, and a controversy surrounding the YouWriteOn website), with good results. Referring to a celebrity – especially an actor with a female following! – always gets a spike in hits, but, to be honest, I usually just choose what’s on my mind, rather than rating the likely popularity of a post.

My one main rule for blogging is always to reply to a comment. I think if someone has made the effort to respond, you should not be so rude as to ignore it. No point in gaining an audience only to lose it again! Rule number 2, by the way, is to avoid too many exalmation marks!

Debbie: You’ve done an amazing job to keep a blog going for seven years, but constantly adding new posts can be exhausting, as well as diverting the author from writing their next book. How often do you think an author ought to add a new post to their author blog to keep those visitors coming? Is there such a thing as too many/too frequent blog posts?

Ali: I once ran a golf blog for which I was paid to write two posts per week, and I used to regard that as the norm, but now I post weekly, if that. I do think there are limits, not just to my time but also that of readers. And I can now keep in contact with my audience via Twitter, which is of course, strictly speaking, a micro-blogging facility. In fact, considering what I’ve said about comments, these days the interactive part of blogging is moving, I think, to other media: I might comment on a post via the author’s Twitter or FB account rather than on the blog itself. (Same rule applies of course – always reply.)

Debbie: I’m a WordPress addict, and I evangelise about it to any friends who might be considering setting up a website, but you are much better qualified to judge than I am, as you have a background in IT training. Why do you think WordPress is a good system for authors?

Cover of A Kettle of Fish by Ali BaconAli: I trained as a librarian and then got hooked on online stuff when so much of my work ‘went digital’. I’m not at all techie, but I did move to a job in IT support, which is where I learned about Blogger and WordPress. I saw straight away that even the free version of WordPress could be developed into something that looks and feels like a ‘real’ author website, without the expense and without involving a third party. I have learned it bit by bit and I think it’s easy, but I’ve heard lots of writers say they find it too complicated. I think it’s important that anyone creating a blog should be in their own comfort zone, or as close to it as possible, otherwise they won’t enjoy it. Blogger is probably easier to learn for a complete beginner.

Debbie: You’ve said you fell in love instantly with Twitter, and you now have over 1,000 followers and 10,000 tweets for @AliBacon. What do you think of Facebook, and what does that offer that Twitter can’t? Are you adding any other social media to your armoury,  such as Pinterest or Google+?

Ali: As a confirmed Tweeter, I didn’t like Facebook at first, which I saw it as rambling, gossipy and visually messy. However, as time goes on, I find that I often get more of a response from posting on Facebook (and you know how that massages the ego!) than on Twitter, and I am perhaps reaching more readers than writers. They both offer great ways of communicating one-to-one via messaging without resorting to email which might feel like intrusion. I also like the Facebook groups: interacting in different communities via one interface – brilliant! As for other social media, I am on LinkedIn but don’t use it actively. I have also joined Pinterest which I suspect has huge potential but I simply don’t think I can afford the time to get hooked, which I almost certainly would – unless I give up something else. Finally the LAHE community advised me that Goodreads was a must – so I have joined, but find I just can’t give it much attention. (Here’s a link to Ali’s Facebook page.)

Debbie: Many new authors are anxious because they cannot master all the tools that might help them build their author platform. What would you advise a debut author adrift on the ether, wondering where to prioritise?

Ali: I think right now for a complete beginner, I might suggest Facebook and Blogger as a good start. Where they go from there would depend on their interest and aptitude. In fact I see some authors using Facebook for what I think of as a ‘full’ blogpost. I don’t really like this approach as I expect a Facebook status to be brief, but it is an option. There is also a generational thing. For younger people, Facebook is a given and needs no introduction. Many older writers are very nervous of social media because of all the adverse press re privacy and might be more comfortable in the more solitary confines of a blog.

Debbie: It’s too easy these days to focus on the internet for building your author platform and forget more traditional routes, such as print media, physical events and meeting people in person (as we did recently for coffee – and how refreshing that was!) What are your favourite offline alternatives for raising awareness of your work – or are those a thing of the past?

Ali: Having spent so much of my writing life online, I really have to kick myself into the real world where I find it much harder to push myself forward. An object lesson was a feature article in a local paper, which got a great response from all kinds of people, including my hairdresser who had no idea I was a writer. I find straight promotional events can be a bit of an ordeal and prefer to be engaged in some kind of activity. I recently ran a writing workshop in a local library and will also be at a Bristol Literature Festival event for new writers this Saturday along with the Southville Writers group. I’m happy to talk about subjects that interest me rather than just about me, and think I need to spread my wings a bit in that area. I’ve just been offered a regular column in a local community magazine, delivered free to the neighbourhood, which I think is a great way to get known.

Debbie: And finally… you’ve clearly been working extremely hard for the seven years – gosh, that sounds positively Biblical!  But your writing activity started even earlier. You’ve had a terrific novel published, A Kettle of Fish (see my review here), set in your native Scotland, and also many short stories and articles. To me, that sounds like the very definition of success – is that how it feels to you? And what are your next writing ambitions?

Ali: Yes, I have achieved a lot of what I set out to do , even if it did take what seemed like a long time, and I have to stop and remind myself of that. But it’s funny how our ideas of success change over time. Ironically, I remember years ago thinking how wonderful it would be to be asked to read my work in public, and now I find it’s something I don’t particularly enjoy. Maybe now I’d like to hear it read by a famous actor or actress (now let me think which one!)

Someone said recently that success is incremental, which I think is very true. Few of us will leap suddenly on to the big literary stage, but I feel I am now on a small local one and that feels quite gratifying for now. Of course, I still have long-term ambitions, of which the principal one is still to finish my next novel and have it picked up by one of the big boys of the publishing world. Of course, by the time that happens the whole publishing world (and my own aspirations) may have changed beyond all recognition …

Thanks Debbie for such thought-provoking questions. Very much looking forward to our next meeting – in the real or virtual worlds!

Debbie: My pleasure, Ali – and as it happens, that next meeting will be tonight, as I’m coming along to the launch of a new anthology produced by the Bristol Women Writers group called Writers Unchained, written to mark the 400th anniversary of Bristol’s public library service. Full report on that event to follow shortly!

If you’d like to see my return match on Ali’s author blog, click here to read my guest post on her site. 

How to Sell More Books: Hold More Meetings in Coffee Shops

cup of coffee

With so much happening online, it’s all too easy to forget the marketing value of meeting fellow writers and potential readers face-to-face. Sharing a cup of coffee may not be very high tech, but it’s a great way of networking with new friends.

After meeting Scottish novelist Ali Bacon via mutual friends on Twitter, enjoying her novel A Kettle of Fish on my summer holiday in Scotland, and realising we live geographically just a few miles apart, it seemed crazy not to meet up in real life.

And so I arranged to meet her or coffee in nearby Chipping Sodbury, feeling vaguely guilty for taking time out, deserting my desk.

The hour we spent chatting has been so fruitful, leading to other mutually beneficial friendships and further opportunities to promote our books, such as guesting on each other’s blogs.

My post for Ali’s Between the Lines blog has gone live today, and she will be visiting Off The Shelf tomorrow, so do come back here to find out more about her then.

But in the meantime, I hope you’ll want to hop over to Between the Lines and read my guest post for her, in which I reveal my circuitous route to becoming a writer of fiction:

Non-Fiction as The Novelist’s Apprenticeship – hosted by Ali Bacon at Between the Lines

How to Sell More Books: Network! with Guest Author Chele Cooke

Photo of Chele Cooke, author of "Dead and Buryd"

Social networker extraordinaire, the author Chele Cooke

With social media now an established part of modern communications, self-published authors have at their disposal a huge armoury of networking weapons to raise the profile of themselves and their books. But which to choose?

Facebook, Twitter, Google+, Pinterest and GoodReads are currently the best known, but not every author feels comfortable with all or any of those. There is also the worry that if any social media currently in the ascendant may be be a bubble that is about to burst – who uses MySpace these days?

When most writers have day jobs and find it hard enough just to make time to write as much as they’d like to, it’s important to decide which of these – or of the many other networking choices – is right for you and your book.

I recently came across a debut fantasy writer – on a Facebook forum, as it happens – who impressed me with her particular approach to networking, including some routes that I confess I’d never heard of (showing my age here, perhaps!) She joins Off The Shelf today to talk about how she is using social networking not only to launch her debut sci-fi/fantasy novel, Dead and Buryd but also to foster her development as a writer.

Debbie: Hello and welcome, Chele Cooke! I first came across you and your book via ALLi’s private Facebook forum to which we both belong, and you immediately struck me as a natural networker. But you told me that you presence on Facebook is only the tip of your networking iceberg, and that you’re also very active in “RPing”. I had to ask you what that was! What exactly is RPing, how has it fostered your development as a writer and how is it now helping you spread the word about your writing?

Chele: It’s very nice to receive such a wonderful compliment right off the bat, as networking is something I’m usually quite worried about. As the new kid in school, so to speak, it can often be worrying that you’re coming off as pushy or asking too many questions.

RP (or Play-by-Post Roleplaying) has proved a massive influence in my writing. I started RPing as a young teenager, and it sparked my interest in writing and stories as a whole. Writing alongside others fosters a feeling of cooperation, as plots don’t always go the way you’d planned. I became used to changing ideas at the last minute and finding different directions to take things, which really helps me come up with a number of directions to take my writing now. If I feel that something isn’t working properly, I can change it.

The RP community is also incredibly enthusiastic about new ideas and when people decide to take their writing further. Different RP sites need to advertise themselves in order to gain members, and advertising my own writing is rather similar. I find that you have to be unafraid to catch people’s attention, but not too pushy as to annoy people. It’s a game of balances.

Debbie: In a way, RPing sounds similar to writing fan fiction, which is a great way of refining your writing and making new like-minded writer and reader friends. What part did fan fiction play in your development as a writer?

Chele: There is a well-known phrase that ‘you need to learn to walk before you can run’ and I am a big advocate for fan fiction for this reason. There are a lot of different aspects to learn when you start writing, from characterisation to setting, from grammar to plot timing. For a new writer, trying to take on all these things at the same time is, at best, tricky. By starting out in fan fiction, I took out some of those elements and focused on things like plot and sentence structure. The setting and characters (for the most part, I did have a few original characters in there) were already laid out, so I could focus on them less. Doing this meant that when I was ready to move on to my own original fiction, it was less to learn all at once.

Some of my fan fiction should probably be burned and never looked at again, but I have a number of stories that I’m incredibly proud of, and are still available online. In fact, I still get new notifications of people selecting them as a favourite, or leaving a review on pieces I posted years ago. I think they’re pretty good obscure advertisements for my new writing.

Debbie: Another social media that I’ve shied away from myself, and always wondered whether I’m missing something, is Pinterest, of which I gather you’re a big fan. How have you used Pinterest and what does it offer that other social media can’t?

Chele: I think RP and fan fiction have really bolstered my appreciation of a medium like Pinterest. These are often incredibly visual, with people creating graphics to advertise their work. As these are mostly non-profit, you get very used to searching the internet for images that represent part of your work. That’s pretty much what I’ve been doing with Pinterest, giving readers a visual insight into my writing.

There is a big similarity between Pinterest and Tumblr, in which they are both very image based, but I personally find Pinterest easier to use for an advertisement purpose. You can collect all the images in the same place, especially if you’re working with multiple books, where as Tumblr is completely chronologically organised.

I think the important part with any social media platform is that you enjoy doing it. If you don’t enjoy it and updating it becomes a chore, it isn’t going to be as enjoyable for readers either. I really enjoy using Pinterest, and I think that shows.

Debbie: Coming back to the more commonly used social media, Facebook and Twitter, how do you use those two to promote your work?

Chele: Currently, I’m using Facebook and Twitter a little differently than I usually would because Dead and Buryd has only just been released, so much of my social media has been geared toward that. However, on a day-to-day basis, I use social media to let people know about me far more than I broadcast my writing.

I find, and this goes for face-to-face networking as well as online-based relationships, that if you go into it with the intention of making a sale, people will quickly lose interest. Nobody wants to hear ‘buy my book’ screamed into a vacuum thirty times a day. I tend to focus my tweets and statuses more to my life. Sometimes this involves writing and where I am on a project, but mostly it’s things that I find interesting or amusing, little tit bits from my day. I find that if people are interested in me, they’ll be more likely to be interested in taking a look at my writing.

Cover of "Dead and Buryd" by Chele Cooke

Now on tour: Chele Cooke’s debut sci-fi/fantasy novel

Debbie: This post is appearing as part of a blog tour celebrating the launch of your debut novel. How did you go about setting up your blog tour and how is it going so far?

Chele: I’m finding blog touring very interesting, but I’ll admit, for a first-time author, it has been a little difficult. Blog touring, it seems, relies on connections, which I haven’t had all that long to create within the author and book blogging community. I think I probably would do better next time, when I have more of a background to my writing.

In general though, mainly I contacted friends and people I know through ALLi. There is a great feeling of cooperation, especially in groups such as ALLi, so I spent a lot of September hosting guest posts on my own blog, helping others the way they planned to help me. There have been a few hiccups with missing days, but I’m not letting it get to me. Hope for the best but plan for the worst, I guess.

Debbie: Of all the networking facilities that we’ve discussed here – the various social media and the blog tour – if you had to choose only one to promote your book, which would it be and why?

Chele: That’s a very tough question, because I use all of them for different aspects. I think that if I had to choose only one, I’d have to go with Facebook. There are so many little communities that you can become a part of, not simply for advertising, but because I find the conversations genuinely interesting. Plus, Facebook has the added bonus of being able to post a variety of different content, whether it’s texts, links, or images. Everything you post is right there, instead of linking you away to something else.

Of course, I’d rather have my selection of mediums going on. It’s far more interesting.

Debbie: Thank you so much, Chele, for that fascinating insight into how you’re using the combination of social media that suits you best. I really enjoyed your book, by the way! Good luck with the rest of your blog tour – I’m sure it will be a great success!

  • For more information about Chele Cooke, visit her website, where you’ll also find her many social media links!
  • To read  my review of Dead and Buryd, click here.
  • If you’re interested in finding out more about ALLi (the Alliance of Independent Authors, to which I also belong and whose blog of self-publishing advice I edit), click here.

How to Sell More Books: Diversify – with Guest Author Jessica Bell

Juggling balls

It takes balls to juggle (Photo credit: Wikipedia)

One way to raise your profile as a writer is to diversify, especially if you are self-publishing your work or being published by a small independent press. As I’ve said in a previous post, the best way to sell more books is to write more books – but that doesn’t mean you should focus solely on writing those books. It’s also worth seeking other ways in which to get your name before readers. This is especially true for self-published and independently published writers, who do not have the presence or klout of a big name publishing house behind them.

I’ve often heard writers dismiss certain networking opportunities such as Twitter by saying “But I don’t want to network only with writers, I want to reach only readers”. This irks me:

  • firstly because any writer who is not also a reader is not worthy of the title of writer
  • secondly, networking with writers not only refines your writing skills but also enables you to share best practice for reaching readers

If that’s how networkophobes want to play it, that’s their loss, but personally, I practise what I preach. I juggle all kinds of writing-related activities, not only writing short fiction (my first love) and blogging (a close second), but also creating WordPress websites for authors, writing about book promotion (see my handbook for the self-published author, Sell Your Books!, and reviewing every indie author’s book that I read.

Like most authors, I also have a day-job (part-time, in my case), working for a fabulous children’s reading charity, Readathon. Even better if you can engineer your day-job to feed into your writing. I’m lucky: in my world, all roads lead to books.

Meet a Master of Multi-Tasking, Jessica Bell

Head and shoulders of the author Jessica Bell

The ultimate multi-tasking writer, Jessica Bell

When I encountered the versatile and multi-tasking Jessica Bell on the fab Facebook forum of the Alliance of Independent Authors, I felt as if I’d met a kindred spirit. I was also hugely envious of her location: Greece, where she alternates between her base in Athens and her writing retreat workshops on the Ionian island of Ithaca. As well as writing fiction and non-fiction, poetry and songs, she pens articles for literary magazines, is co-editor of Vine Leaves, and writes and edits for English Language Training companies all over the world.  Jessica’s most recent publication is the latest in her Nutshell series of mini writing guides for authors.

With all that going on in her life (when does she ever sleep?!) she is an object lesson in how diversifying writing-related activities enables an author to reach a wider readership than if she focused solely on her novels and poetry. I was delighted that she could find time to join me here to talk about her lifestyle.

Q) Jessica, I thought Sell Your Books! was slim, but the books in your Nutshell series are positively snack size, resembling a partwork magazine. Personally, I find this a really practical format for authors who want to improve their craft but have no time or energy to read a big tome about it. (What author doesn’t comfort-buy bigger style guides that never get opened or acted upon? Just like recipe books and diet guides!) But why did you take this approach rather than combining all the tips into a single book?

A) You know how in Anne Lamott’s Bird by Bird, she says that in order not to be overwhelmed, a writer needs to focus on short assignments? She refers to the one-inch picture frame on her desk and how that little picture frame reminds her to focus on bite-sized pieces of the whole story. Basically, if you focus on one small thing at a time, the story will eventually come together to create a whole. I believe the same applies to learning the craft of writing. If writers focus on one aspect of the craft at a time, the process will seem less daunting and piece by piece it will come together.

Cover image of Adverbs & Cliches in a Nutshell by Jessica BellQ) Will you combine them into a single volume once you’re done, or will this be an ongoing series ad infinitum?

A) The plan is to release one book every six months, and I’m hoping to write at least six, so it will be a while yet before there is a single volume. But once they’re all written and released, yes, a box set is definitely an option I’ll be exploring. But that could be another two years away. We’ll see.

Q) I was slightly surprised that you’d grouped adverbs and clichés together. Like all careful writers, I avoid clichés like the plague (ho ho) but hadn’t considered adverbs to be necessarily (oops!) undesirable. Are they really equal crimes of laziness?

A) Before I answer this, writers need to understand that they aren’t always going to be a problem. You don’t need to go overboard trying to eliminate every single adverb in your manuscript. Because sometimes, they just work. Same with clichés. They serve a purpose. Especially in dialogue. Of course, it also depends a lot on your character’s voice. Because they come naturally, we frequently utilize them in everyday speech (see?). But in fiction, too many adverbs weaken prose. It’s considered “lazy writing,” because it means we don’t have to show what’s happening.

If your manuscript has too many adverbs, it most likely means that the emotion you felt while writing it is not going to translate to the reader in the same way. Because the way in which one experiences things isn’t always the same as the next person. As writers, it’s your duty to make readers experience your story from a unique point of view. Your point of view. Adverbs stunt this.

Q) I loved the hands-on format of the book, prescribing set exercises for the reader, each sample to be read and considered four times, in four different ways. Is this the sort of activity you include in your writing retreats? If so, did the books evolve from your experience of running the retreats? If not, where did you get the idea for this format?

A) No, this idea didn’t come from the retreats. I make a living as an editor/writer of English Language Teaching materials for various publishers worldwide, so I guess “breaking down” the language is a technique I’m used to incorporating in ELT lessons. It’s effective there, so I thought, surely it’s going to be effective with fiction too.

Q) Can you tell me the themes of the next books you have planned in this series?

A) I haven’t finalized all my topics yet, because I need to start writing to see which ones lend themselves well to this format. But my list of possible topics include: superfluous words, crafting natural dialogue, subtext and conflict, weaving in relevant back-story, chapter endings, characterization, avoiding stereotypes, making setting count, using the six senses.

Q) Are you promoting each book in the series in the same way or, if not, what have you learned from the earlier launch that has made you launch this one in a different way?

A) Yes, I think I’ll stick to my current marketing plan. Seems to be working well. The only different thing I’m doing this time around is encouraging virtual tour participants to interview me in real time on Facebook and Twitter. I think it’s fun to follow a conversation as it gives people an opportunity to actually engage and interact, rather than just leave a comment on a blog and not really know if I’ll respond. Though I do try my best to respond to everyone!

Q) Turning now to questions about your career, I’m impressed by the diversity of your writing activities and by your energy. Just reading the list of the links in the footer of your email is exhausting! Did you set out to formulate this “portfolio career” approach, or has it just evolved? In what order did they accumulate?

A)  Haha, no I did not set out for the long list. I just had some ideas and wanted to bring them into fruition. My mother always said, if there’s a will there’s a way. (Hey, look, cliché!) If I want something enough, I do it. Full stop. There’s no such thing as failure in my vocabulary. There’s try. And try again. I can’t really remember in what order they happened. I think all my ideas started to come together at once!

Q) How do these activities feed off each other or cross-fertilise?

A) Well, they’re all writing related, so I do try to link them together on occasion. One recent example is the vignette contest my literary journal ran for the chance to win a scholarship to the writing retreat I run. Nice smooth connection there. And both organizations benefit.

Q) I envy you your locations—Athens & Ithaca. How do those settings affect and influence your work? Do you speak Greek and, if so, do you find yourself using more words that originate from Greek? (I once did evening classes in Greek and used to holiday there before I had my daughter, sailing round the Ionian, often mooring on Ithaca, and I loved discovering the Greek roots of English words.)

 A) There is a lot about Greece in my debut novel, String Bridge, but I have to say that Greece had already started to influence me when I was a kid. I must have been about eleven. I remember sitting on a rock by the sea in a little place called Monemvasia. I was so inspired by my surroundings that I needed a way to express it. This is when I started writing poetry. In the end (well, beginning), Greece is what sparked my passion for words.

Also, I would never have got my first job as an editor if I hadn’t moved here. As I said above, I make a living as an editor/writer of English Language Teaching materials. There is no need for this sort of thing in an English speaking country. So I guess, I have Greece to thank for giving me the opportunity to pursue this career path. If I had have remained in Australia, I probably would have focused more on my music.

Yes, I do speak Greek. But it can get a bit rusty at times. Mainly because I work all day with English that I hardly have the chance to use it. Regarding Greek words, um … I don’t think so. Unless I’m hungry. 🙂

Q) Your poems and fiction are gaining more readership and recognition. To what extent has this been fuelled by your other writing-related activities? (I’m trying not to use the clichés “author platform” and “greater than the sum of the parts” here!)

A) I believe that all these writing-related activities mean that I need to be online quite a lot. As a result, I’ve become visible, to quite some extent, through social media. And to be honest, I couldn’t live without it. I’m quite isolated being an English writer in a non-English speaking country, and I need to promote my work to the English-speaking world.

The key to social networking, though, is to engage in conversations, interact with your audience. Saying, “buy my book, it’s great” all the time, isn’t going to sell it. But saying “hey, what do you think about blah blah blah?” and actually eliciting opinions from others, means you are saying something that people are interested in. And if they’re interested in what you’re saying online, then it’s likely they are going to investigate you further. It’s a long process, and hard work. But it certainly pays off.

How’s this for statistics? I’ve been blogging and engaging in social media, pretty much every single day, since March 2010. And only this year, three years later, have I started to see true results. It takes effort, persistence, stamina, but most of all love and passion. Because this ‘being visible’, (and let’s sign off with a good old cliché, hey?) doesn’t happen overnight!

Juggling balls

No caption required 😉 (Photo credit: Wikipedia)

Thanks again, Jessica, for sharing so many inspirational tips and lessons, and best of luck not only with your latest Nutshell book but with all your many literary undertakings!

To find out more about Jessica Bell, including her latest Nutshell book, please visit her website: www.jessicabellauthor.com

To read my review of Adverbs and Clichés in a Nutshell, please click here.

To network with other writers via the Alliance of Independent Authors, click the yellow and gold rosette in the sidebar on the right of this page.