Selling My Books: Francis Guenette’s Top Tip for Book Promotion

Every Writers’ Wednesday, a successful self-published author shares a favourite book promotion tip here

Francis Guenette

Meet Canadian author Francis Guenette

I’m delighted to welcome Canadian author Francis Guenette for the first in a series of conversations with self-published authors talking about the best way to sell more books.  Fran is the author of two excellent novels (read my reviews on my author blog here). Living and writing in the vast, sparsely populated countryside of British Columbia brings its own marketing challenges, and I really admire how Fran has capitalised on local opportunities to get books into bricks-and-mortar stores. 

Debbie Young: What is your all-time favourite top tip for book promotion? This needn’t be the one that has sold the most books – it might equally be one that you enjoy doing so much that it keeps you motivated for the rest of the book marketing grind!

Francis Guenette: Developing contacts in the local marketplace that have resulted in venues where I can sell ‘real’ books.

In-store display of her books

Francis Guenette’s books in store

Debbie Young: How did you do it?

Francis Guenette: It was easier than I thought it would be. When I considered self-publishing, I read a lot about how difficult it would be to get my books into bricks-and-mortar bookstores. I would say that is true. But on the local scene, there are so many other non-traditional places to sell books. My best results have come from grocery stores and even more specifically, grocery stores in tourist locations like campsites, fishing camps, and lodges. Between these two types of stores, I have managed to tap into both the local and the tourist market.

Satisfied customer in store

Getting the books into readers’ hands…

How have I done this? I am indebted to my husband who is the type of guy who has no problem walking into a store with the books in hand, asking to speak to the manager and coming out the door with a sales agreement. We are also at an advantage in having lived in this area for over thirty years – the people who aren’t familiar with my name certainly know my husband. I suppose, to one degree or another, I have the curiosity factor going – people want to know what the heck I might write about.

The local newspaper has also been instrumental in promoting me. Again, this involved a personal appearance at the office with review copies of my books in hand and a quick chat with the editor. Emails and phone calls don’t seem to garner the right tone in the local marketplace.

Debbie Young: Why do you particularly enjoy this activity?

Another in-store display with customer

… and off the shelf!

Francis Guenette: While I go about the slow uphill slog of establishing a presence on various social media platforms, to increase visibility for e-sales, local sales are helping me get out of the red. But it’s more than that. When local people tell me how much they love my books, it’s a vote of confidence in the authenticity of my writing voice. These people live in the communities I draw on for fictional inspiration and they can sniff out an overly sentimental or phony depiction of their own backyard.

Debbie Young: Which book(s) have you used it for and when/how often?

Francis Guenette: Trade paperback copies of both Disappearing in Plain Sight and The Light Never Lies are available for sale on the racks of a number of local stores.

Debbie Young: If you were doing the same again for another book tomorrow, is there anything you’d do differently?

Francis Guenette: I don’t think I’d do anything differently, but I certainly plan to expand what we have already done over a larger geographical area. A three hour drive down the road would take my books into a much bigger marketplace with a host of non-traditional book selling venues to choose from. My name wouldn’t be as easily recognized but the rural setting of my books would still resonate and the whole of Vancouver Island is pretty good about standing behind local talent.

Cover of Disappearing in Plain Sight

Francis Guenette’s debut novel

Debbie Young: Which part of the book promotion process do you least like?

Francis Guenette: The grind of social media is a most time-consuming process. It is also an area where it is very difficult to relate time spent on specific activities to books sold. An author has to go on faith most of the time and that is not so enjoyable.

Debbie Young: Can you name one promotional activity that you’ve not yet tried (or tried but not perfected) that you plan to try in future?

Francis Guenette: I’m thinking about an interview on the local radio station. They’re pretty low-key and I imagine they might be open to squeezing me in-between The Birthday Book and the tide table information.

Debbie Young: Anything else you’d like to share with Off The Shelf readers just now?

Francis Guenette: I live in a rural area and lest readers imagine that local markets are not possible in larger centres, I would argue that even within a city, there are always smaller neighbourhoods and non-traditional venues for selling books. Don’t brush off the idea of acting as your own vendor to sell ‘real’ books.

My appearance on Off the Shelf is part of a blog tour to promote the release of my second novel, The Light Never Lies. There are prizes attached to this tour – two softcover copies of The Light Never Lies mailed to the lucky winners. One copy is for the blog host who garners the most engagement on their post featuring yours truly, and one for a commenter – name to be randomly drawn from all commenters across the tour. I hope readers will like and comment on this post (scroll down to the foot of the page for the comment box) and give Deb a chance for a win as well as following along with the tour and commenting often for multiple chances to win. The entire blog tour schedule is available on my blog here: The Light Never Lies blog tour 

Cover of The Light Never Lies by Francis Guenette

The sequel

Francis Guenette’s Author Bio
Francis Guenette has spent most of her life on the west coast of British Columbia. She lives with her husband and finds inspiration for writing in the beauty and drama of their lakeshore cabin and garden. She has a graduate degree in Counselling Psychology from the University of Victoria, British Columbia, Canada. She has worked as an educator, trauma counsellor and researcher. The Light Never Lies is her second novel. Francis blogs over at www.disappearinginplainsight.com and maintains a Facebook author page. Please stop by and say hello to her.

LIKE TO SHARE YOUR TOP BOOK MARKETING TIP?

  • If you’re a self-published author and would like to share YOUR top tip for book promotion in the Off The Shelf guest slot, please message me via the contact form with a summary of the tip that you’d like to write about, and we’ll take it from there.
  • And if you run a regular guest slot on YOUR blog with a specific theme, please feel free to post a link in the comments section so we can all hop over to have a look at it!

?CALLING SELF-PUBLISHED AUTHORS!
If you’re self-published author, or are thinking of self-publishing, join me at the Alliance of Independent Authors (ALLi) – a great source of education, inspiration and networking opportunities. To find out more, click here.

“Selling My Books”: The New Guest Slot for Self-publishing Authors

My favourite book promotion tip of the moment is to write guest posts on other authors’ blogs, especially when a specific theme is called for.

Writing posts on other people’s blogs may not immediately help indie authors sell more books, but it will:

  • raise your profile as an author
  • build name recognition
  • open up valuable new networking opportunities

Guest posts also give you the opportunity to place more inbound links back to your own website, encouraging search engines to give your site higher priority.

But it’s not just the guest who benefits:

  • Blog hosts gain new, fresh copy to supplement their own posts
  • They also gain new followers and friends that the guest blogger brings with them to the site via social media sharing of their guest post.

Here are three examples of themed guest post strands on very different websites. All are beautifully presented and branded, each readily identifiable at a glance.

Lindsay Stanberry Flynn’s “Why I Write” Series

Cover of The Piano Player's Son by Linsday Stanberry-FlynnNovelist Lindsay Stanberry-Flynn has just completed an eight-part series of guest posts under the banner “Why I Write”, spanning the first two months of 2014.

Lindsay is a gifted writer and writing coach whom I met online some time ago. A friendship formed across the ether in which we shared advice, moral support and humour, and we also often hook up via the Alliance of Independent Authors (ALLi), to which we both belong, and whose blog of self-publishing advice I edit.  Our online connection leapt off the screen and into real life when last autumn Lindsay kindly invited me to the official launch of her second novel, The Piano Player’s Son, published by Cinnamon Press (Lindsay won her contract as a prize in their novel-writing competition!)

Lindsay specialises in novels about families in turmoil, following familial disharmony. Given my propensity to favour Pollyanna scenarios with happy endings, they’re not the kind of book I’d normally plump for, but I found both this book and her debut novel, Unravelling, gripping and fulfilling reading.

And her book launch was a joy, interspersing readings with live music and performance poetry, in a striking old hall in the centre of Worcester. On this memorable night, a cabaret of entertainment played to a packed house, whose audience snapped up copies of both of Lindsay’s books from the sales table as they left. I’ve reviewed both of Lindsay’s books on Amazon and Goodreads, where you’ll find them for sale as ebooks and paperbacks.

When novelist Lindsay Stanberry-Flynn invited me to be a guest on her blog in her new series called “Why I Write”, I jumped at the chance. You can read my guest post here:

“Why I Write”~7 – Debbie Young

The Alliterative Allomorph with Jessica Bell

Cover of String Bridge by Jessica Bell

One of Jessica’s many published works

Another  regular guest blog feature that I enjoy is Jessica Bell’s, gloriously titled! I met Jessica via the Alliance of Independent Authors (ALLi), to which we both belong, and we’ve become good friends, though not yet met in person. I’m excited to be joining her Homeric Writers’ Retreat on the idyllic Greek island of Ithaca in August –  find out more about that here: www.homericwriters.com.

I’ve now featured twice on The Alliterative Allomorph, in which Jessica encourages her guests to sound off about whatever aspect of the writing life is currently on their mind.

Disparate authors follow each other, week after week, often with not much in common other than their passion for what they do, and the mix works well. You never quite know what’s coming next – just that it’ll be a stimulating read. Here’s an example of one of my guest posts on Jessica’s blog:

Why I Used To Feel Sorry for Tolstoy – and Why I’m Over It Now

The Undercover Soundtrack with Roz Morris

Cover of Roz Morris's novelOne of the great benefits of having a regular guest post series on your blog is that readers who stop by to read one may find themselves hooked and make a regular date with your blog to see who writes what next. This certainly happens for Roz Morris (another ALLi chum) with her now legendary blog slot, The Undercover Soundtrack.

The Undercover Soundtrack is the author’s answer to that long-running BBC radio series, Desert Island Discs (which I adore). This blog slot gives authors the opportunity to share thoughts about the music that inspires and informs their work. I’m sure it must encourage readers to discover and explore new writers, as well as to read Roz’s own novel on a musical theme, My Memories of a Future Life.

Strange – and pleasingly neat – how all three of the authors’ novels shown here share a musical connection! Jessica’s isn’t clear from the cover, so I should point out that String Bridge is about a guitarist and comes with its own soundtrack, written and performed by the author, who is also a talented musician. Wow!

My New Weekly Guest Slot

For the reasons I’ve outlined above, I’m pleased now to be launching a regular guest slot here on Off The Shelf. It will be called “Selling My Books: (Author’s Name)’s Top Tip for Book Promotion” and it will appear every Wednesday. Kicking it off next Wednesday (19th March 20014) will be the Canadian author Francis Guenette, whose two novels Disappearing in Plain Sight and Finding the Light just blew me away. I first came across Fran via Twitter and was really pleased when she joined ALLi, opening up more opportunities for us to network to our mutual benefit.

After Fran’s post, I’ve got a substantial list of guests lined up. If you’re a self-published author and would like to share YOUR top tip for book promotion, please message me via the contact form with a summary of the tip that you’d like to write about, and we’ll take it from there.

And if you run a regular guest slot on YOUR blog with a specific theme, please feel free to post a link in the comments section so we can all hop over to have a look at it!

If you’re a writer and you’re not yet a member of the Alliance of Independent Authors (ALLi), the nonprofit organisation for professional self-published authors, check it out – the ease it offers of making great author friends is just one of many benefits of membership. Aspiring authors are welcome to join, as well as those who have already self-published books! To find out more, please use this handy link to the ALLi website so they’ll know I’ve sent you!

How Author Newsletters Help Sell Your Books – with David Ebsworth

The Assassin's Mark book tour logoI’m delighted to welcome David Ebsworth to Off The Shelf today for a stop on his global tour promoting his latest historical novel, The Assassin’s Mark, which was one of the best books I read last year. Dave’s going to tell us today how he uses his author newsletter to keep readers informed about his work and to prime them to buy, recommend and generally spread the word about his historical novels.

But first, a little more information about The Assassins’ Mark

Anyone who knows Dave will recognise that he’s a bit of a globetrotter, whether whizzing around the internet or in real life, carrying out meticulous first-hand research for his novels and reaching out to new audiences for his published books. (Well, that’s his excuse!)

David Ebsworth, Debbie Young & Helen Hollick at Foyles

Dave at his talk at Foyles, Bristol about The Assassin’s Mark, with me (centre) and historical novelist Helen Hollick

I was lucky enough to attend one of his author talks about The Assassin’s Mark at Foyles in Bristol last summer, and his detailed, passionate account of how he came to write his novel and the history behind it was full of infectious enthusiasm.

I thought I had a reasonable knowledge of the events of the Spanish Civil War, having studied it at school and read Orwell’s Homage to Catalonia, but Dave uncovered the most extraordinary facts that played a central part in his novel. Who knew that Franco organised tourist bus trips around the battlefields while the war was still going on, in American-style yellow school buses? The hero of The Assassin’s Mark, a British press reporter, goes along for the ride, and soon he has a murder to report on.

For more about the novel, read my review here – or visit Dave’s website, www.davidebsworth.com.

But now back to the subject of how to use author newsletters to sell your books, with Dave’s providing the perfect case study…

My introduction to Dave actually came via a recommendation for his newsletter from our mutual publisher SilverWood Books, when I was researching my book promotion handbook, Sell Your Books! Publishing Director Helen Hart suggested I check out Dave’s newsletter as a model of direct author marketing.

Having read one issue, Dave won me over, and I immediately became a subscriber. His newsletters are so pleasant to read that I open and read every issue all through, immediately on receipt – and not many messages in my inbox get that treatment! 

So, Dave, over to you to share your top tips about author newsletters…

How long have you been writing a newsletter and why did you set it up in the first place?

Well, thanks for hosting this, Debbie. I set up the newsletter in January 2012. My first book, The Jacobites’ Apprentice, was due to be published and I had started looking at ways to market the novel. Helen Hart at SilverWood had advised me to subscribe to the free newsletter called The Book Marketing Expert produced regularly by Author Marketing Experts. Apart from all the other excellent book promotion and publicity tips offered, it struck me that a newsletter of that sort was exactly what I needed myself – mainly because I was sold on the idea that I needed  a more intimate and “one to one” contact with friends, family and supporters than I could achieve through a blog.

How often do you send it and is there any particular day or time that seems to work best for you?

The newsletter goes out on the first of every month, come rain or shine, at about 7am (UK time). It took me a while to realise that there wasn’t really a “best time” for this since lots of my readers are scattered across time zones from India to the USA, so I simply picked the hour that suited my own work schedule best.

How do you manage the mailing list – do you use MailChimp or something else?

I get a lot of stick for this, but actually I manage the whole list myself. There’s nothing wrong with MailChimp at all, but I like to be able to reassure subscribers that I use no third-party provider whatsoever and that the addresses are all “blind copied” so that nobody but myself sees them. With all the fears that exist just now around online security, I feel happier doing it this way. So I simply type up the newsletter, mail it to myself and BCC it to a batch of recipients – normally around 40 at a time so I don’t fall foul of any spamming controls. It takes 2-3 minutes for each batch, no more than that. And the whole process takes me less than an hour.

What software do you use to format the newsletter, or is it a simple email?

It’s a simple e-mail. I use Comic Sans or similar, and just add a bit of colour to some of the headings. Then, after I finish circulating, I also post to my website. You can see it here: http://www.davidebsworth.com/page4.html

Copy of The Assassin's Mark with matching bookmarks

More great marketing materials from David Ebsworth

After you’d initially set up your mailing list and newsletter format, how much time do you spend per month managing it?

It varies. Subscribers end up on the list in two main ways. First, whenever I do an “event”, I always make sure (of course!) to have my Visitors’ Book with me and I specifically invite people to write down their e-mail addresses. That bit’s easy. I just add them when I get home – only a few minutes work.

But second, I monitor my presence on Goodreads a lot. So, whenever I arrange a Giveaway on Goodreads, lots of readers “add” the book to their own lists. Last time, there were around 600 who “added” my second novel, The Assassin’s Mark. There’s a facility to message each of them, although you have to be careful that this also does not fall foul of the anti-spamming guidelines. So I just send a brief thank-you for adding my book and ask whether they’d like to also receive my newsletter. From my experience, around 10% say yes.

It’s a very time-consuming process, and the Goodreads in-house security system will only allow you to send a limited number of messages each day. I just stick at it until the job’s done – maybe an hour each day for a few weeks. But obviously that’s only a couple of times each year.

How do people react to your newsletter? Do they email you back with a reply? Do you notice a boost in sales or website hits after you’ve sent one out?

Because it goes out as a personal e-mail, with only me and the recipient showing on the address lines, it seems to encourage responses. People will “chat” with me about something in the contents, exactly as with any other e-mail. And I often have a genuine “call to action” in there somewhere. I usually struggle, for instance, with titles for new books so I’ll ask subscribers to “vote” for various choices – usually with very positive results. I can’t honestly say that I’ve seen any boost in sales from the newsletter (I’m not that good at monitoring sales figures anyhow!) but certainly an increase in website hits.

What are the three biggest benefits for you of running a newsletter?

First, it helps me to both drive and monitor my activity. In other words, it gives me a chance to list both what I’ve done over the previous month, as well as what’s coming up in the following few weeks. If I struggle to fill the newsletter, I know I’m not working hard enough! Second, it helps me to spread the word about forthcoming events on a one-to-one basis. Third, it’s my favourite way to engage with readers and supporters – once again, at a very personal level.

What is the most surprising result you’ve ever had from one of your newsletters? The most gratifying? The most negative?

I have to be honest and say that I can’t think of a single negative result since I’ve been running this. The most surprising, gratifying and amusing, I suppose, was the response to a “call to action” I made about Goodreads listings. I guess everybody knows about Goodreads, and that the site has a Listopia section. So you can look up the books that readers have voted to include, for example, as “Best Historical Fiction”, “Best Romance” and so on. I’d not really looked at these very much but somebody drew my attention to the fact that my second novel, The Assassin’s Mark, was showing on the “Best Books about the Spanish Civil War” and at number 10. Well, that was OK, but I thought we could do better, so I invited my readers to look at the list and, if they wanted, to vote for Assassins.  

As a result, it’s now number 1 – ahead of both George Orwell and Ernest Hemingway. This doesn’t mean much in terms of pure book sales, but it’s a wonderful tag line, isn’t it? “The Assassin’s Mark – Voted by Goodreads as the Best Book ever written about the Spanish Civil War”!

How much has the mailing list grown or fluctuated since you set it up?

I had just 25 subscribers when I started, and the list has now grown to almost 600. And I’m pleased to say that I’ve only ever had one person unsubscribe.

What would be your three top tips to any author setting up a newsletter of their own?

First, keep it simple but informative – no waffle. Second, try to make it entertaining – a modest amount of humour goes a long way. Third, make sure you engage with readers through realistic “calls to action.”

What are the most popular elements of your newsletter? Do you run any subscriber-only offers? Do you give subscribers sneak previews of events and releases?

Anecdotally, I think the most popular elements are the “calls to action” since I think readers quite like to feel close to their authors. To “know” them, almost. And I certainly give subscribers sneak previews of events. But I’ve only recently started to think about subscriber-only offers. Mainly this is because I have badly neglected Twitter as a marketing tool, but have recently been persuaded to use this a bit more. So I’ve brought in some help from an organisation called PubShelf who are beavering away to boost the number of my followers. At the moment, I’m putting on an extra 100 followers each week, but I really need to drive these towards my books – or, better still, to my newsletter. As a result, my website www.davidebsworth.com now has its own Giveaway page. A series of tweets will direct people there to receive free copies of exclusive short stories (my own, naturally) and all they need to do to receive them is sign up for the newsletter. Simples!

Why do you need a newsletter as well as a blog?

Because I’m hopeless at maintaining a regular blog, of course! Seriously, I have huge admiration for those authors who manage to maintain their weekly or bi-weekly blogs but I’m just no good at it.  I tried – really I did! And, to be fair, I do still blog as often as I can, both on my website and on Goodreads. But the newsletter is simply more manageable for me. And, as I’ve already said, I feel as though it gives me far more two-way personal contact than I’ve ever experienced from the blog alone. There must be a thousand-and-one ways to improve on this model but, so far, this one has worked very well for me.

Thanks, Dave, for that detailed and inspiring account of how you’ve made such a success of your author newsletter. There are lots of inspiring ideas there, and you make it sound relatively painless and easy, provided the author is prepared to invest the necessary time. Good luck with the rest of your book tour, and I hope it brings you many new subscribers, as well as book sales! 

If, after reading this interview, you’d like to sign up for David Ebsworth’s newsletter, please feel free to drop him an email – you know he’ll be glad to hear from you! 

To read my review of The Assassin’s Mark, click here.

How to Sell More Books: Network! with Guest Author Chele Cooke

Photo of Chele Cooke, author of "Dead and Buryd"

Social networker extraordinaire, the author Chele Cooke

With social media now an established part of modern communications, self-published authors have at their disposal a huge armoury of networking weapons to raise the profile of themselves and their books. But which to choose?

Facebook, Twitter, Google+, Pinterest and GoodReads are currently the best known, but not every author feels comfortable with all or any of those. There is also the worry that if any social media currently in the ascendant may be be a bubble that is about to burst – who uses MySpace these days?

When most writers have day jobs and find it hard enough just to make time to write as much as they’d like to, it’s important to decide which of these – or of the many other networking choices – is right for you and your book.

I recently came across a debut fantasy writer – on a Facebook forum, as it happens – who impressed me with her particular approach to networking, including some routes that I confess I’d never heard of (showing my age here, perhaps!) She joins Off The Shelf today to talk about how she is using social networking not only to launch her debut sci-fi/fantasy novel, Dead and Buryd but also to foster her development as a writer.

Debbie: Hello and welcome, Chele Cooke! I first came across you and your book via ALLi’s private Facebook forum to which we both belong, and you immediately struck me as a natural networker. But you told me that you presence on Facebook is only the tip of your networking iceberg, and that you’re also very active in “RPing”. I had to ask you what that was! What exactly is RPing, how has it fostered your development as a writer and how is it now helping you spread the word about your writing?

Chele: It’s very nice to receive such a wonderful compliment right off the bat, as networking is something I’m usually quite worried about. As the new kid in school, so to speak, it can often be worrying that you’re coming off as pushy or asking too many questions.

RP (or Play-by-Post Roleplaying) has proved a massive influence in my writing. I started RPing as a young teenager, and it sparked my interest in writing and stories as a whole. Writing alongside others fosters a feeling of cooperation, as plots don’t always go the way you’d planned. I became used to changing ideas at the last minute and finding different directions to take things, which really helps me come up with a number of directions to take my writing now. If I feel that something isn’t working properly, I can change it.

The RP community is also incredibly enthusiastic about new ideas and when people decide to take their writing further. Different RP sites need to advertise themselves in order to gain members, and advertising my own writing is rather similar. I find that you have to be unafraid to catch people’s attention, but not too pushy as to annoy people. It’s a game of balances.

Debbie: In a way, RPing sounds similar to writing fan fiction, which is a great way of refining your writing and making new like-minded writer and reader friends. What part did fan fiction play in your development as a writer?

Chele: There is a well-known phrase that ‘you need to learn to walk before you can run’ and I am a big advocate for fan fiction for this reason. There are a lot of different aspects to learn when you start writing, from characterisation to setting, from grammar to plot timing. For a new writer, trying to take on all these things at the same time is, at best, tricky. By starting out in fan fiction, I took out some of those elements and focused on things like plot and sentence structure. The setting and characters (for the most part, I did have a few original characters in there) were already laid out, so I could focus on them less. Doing this meant that when I was ready to move on to my own original fiction, it was less to learn all at once.

Some of my fan fiction should probably be burned and never looked at again, but I have a number of stories that I’m incredibly proud of, and are still available online. In fact, I still get new notifications of people selecting them as a favourite, or leaving a review on pieces I posted years ago. I think they’re pretty good obscure advertisements for my new writing.

Debbie: Another social media that I’ve shied away from myself, and always wondered whether I’m missing something, is Pinterest, of which I gather you’re a big fan. How have you used Pinterest and what does it offer that other social media can’t?

Chele: I think RP and fan fiction have really bolstered my appreciation of a medium like Pinterest. These are often incredibly visual, with people creating graphics to advertise their work. As these are mostly non-profit, you get very used to searching the internet for images that represent part of your work. That’s pretty much what I’ve been doing with Pinterest, giving readers a visual insight into my writing.

There is a big similarity between Pinterest and Tumblr, in which they are both very image based, but I personally find Pinterest easier to use for an advertisement purpose. You can collect all the images in the same place, especially if you’re working with multiple books, where as Tumblr is completely chronologically organised.

I think the important part with any social media platform is that you enjoy doing it. If you don’t enjoy it and updating it becomes a chore, it isn’t going to be as enjoyable for readers either. I really enjoy using Pinterest, and I think that shows.

Debbie: Coming back to the more commonly used social media, Facebook and Twitter, how do you use those two to promote your work?

Chele: Currently, I’m using Facebook and Twitter a little differently than I usually would because Dead and Buryd has only just been released, so much of my social media has been geared toward that. However, on a day-to-day basis, I use social media to let people know about me far more than I broadcast my writing.

I find, and this goes for face-to-face networking as well as online-based relationships, that if you go into it with the intention of making a sale, people will quickly lose interest. Nobody wants to hear ‘buy my book’ screamed into a vacuum thirty times a day. I tend to focus my tweets and statuses more to my life. Sometimes this involves writing and where I am on a project, but mostly it’s things that I find interesting or amusing, little tit bits from my day. I find that if people are interested in me, they’ll be more likely to be interested in taking a look at my writing.

Cover of "Dead and Buryd" by Chele Cooke

Now on tour: Chele Cooke’s debut sci-fi/fantasy novel

Debbie: This post is appearing as part of a blog tour celebrating the launch of your debut novel. How did you go about setting up your blog tour and how is it going so far?

Chele: I’m finding blog touring very interesting, but I’ll admit, for a first-time author, it has been a little difficult. Blog touring, it seems, relies on connections, which I haven’t had all that long to create within the author and book blogging community. I think I probably would do better next time, when I have more of a background to my writing.

In general though, mainly I contacted friends and people I know through ALLi. There is a great feeling of cooperation, especially in groups such as ALLi, so I spent a lot of September hosting guest posts on my own blog, helping others the way they planned to help me. There have been a few hiccups with missing days, but I’m not letting it get to me. Hope for the best but plan for the worst, I guess.

Debbie: Of all the networking facilities that we’ve discussed here – the various social media and the blog tour – if you had to choose only one to promote your book, which would it be and why?

Chele: That’s a very tough question, because I use all of them for different aspects. I think that if I had to choose only one, I’d have to go with Facebook. There are so many little communities that you can become a part of, not simply for advertising, but because I find the conversations genuinely interesting. Plus, Facebook has the added bonus of being able to post a variety of different content, whether it’s texts, links, or images. Everything you post is right there, instead of linking you away to something else.

Of course, I’d rather have my selection of mediums going on. It’s far more interesting.

Debbie: Thank you so much, Chele, for that fascinating insight into how you’re using the combination of social media that suits you best. I really enjoyed your book, by the way! Good luck with the rest of your blog tour – I’m sure it will be a great success!

  • For more information about Chele Cooke, visit her website, where you’ll also find her many social media links!
  • To read  my review of Dead and Buryd, click here.
  • If you’re interested in finding out more about ALLi (the Alliance of Independent Authors, to which I also belong and whose blog of self-publishing advice I edit), click here.

How to Use a Blog Tour To Raise Your Author Profile & Sell More Books – with special guest Lucienne Boyce

Cover of To The Fair Land by Lucienne Boyce

There are lots of reasons why self-published and indie authors should consider using a blog tour to raise their profile as and author and sell more books: blog tours introduce a self-published book to a new audience who otherwise may … Continue reading