Every Writers’ Wednesday, a successful self-published author shares a favourite book promotion tip here on Debbie Young’s Off The Shelf blog
I first met the poet Bobbie Coelho at a SilverWood Books Open Day and was pleased to be invited to read and review her latest book, Reflecting the Light.
I was interested to learn that one of Bobbie’s reasons for publishing her poetry was to benefit the charity Parkinson’s UK, because she’d taken up poetry to help her come to terms with her own diagnosis of Parkinson’s Disease.
Bobbie’s poetry is very personal and touching, and her books look beautiful, with stunning cover photography of flowers exuding optimism and hope. I’m delighted to welcome Bobbie to the blog today to share her top tip for book promotion.
Debbie Young: What’s your favourite book promotion tip? It doesn’t need to be the one that sells the most books – it could just be the one you most enjoy.
Bobbie Coelho: My favourite way of promoting my books has always been to talk about them to groups of people, to read some of them, and explain the thinking behind them. This is especially true now,since neither Waterstones or W H Smith will stock my book because they lose money on local authors.
Debbie Young: How do you do it? Please give brief instructions!
Bobbie Coelho: I gauge the audience and pick poems that I think they will like and a couple of challenging ones. I am very passionate about them. Most people have been impressed by the covers of my two books.
Debbie Young: Why do you particularly enjoy this activity?
Bobbie Coelho: I like meeting people and listening to their stories too. My books are different in that they are being published for charity, in this case, Parkinson’s UK. I particularly like speaking to non-Parkinson’s groups because I can promote understanding of the condition.
Debbie Young: Which part of the book promotion process do you like least?
Bobbie Coelho: I really hate it when I ask if someone will consider putting a review on Amazon or the Silverwood site. They say yes, but don’t do it. If they don’t want to do it – be honest!
Debbie Young: Can you name one promotional activity that you’d like to try that you haven’t tried yet – or tried but not yet perfected?
Bobbie Coelho: I haven’t given books away yet as a promotional gesture, perhaps I will try that.
Debbie Young: Is there anything else you’d like to share with readers now? e.g. news of your next book or event.
Bobbie Coelho: Reflecting the Light will be my last book. It has had mixed reviews, most people liking it. some not. Whatever, I am very proud of the book and I found it a good way to raise money for Parkinson’s. Some of my poems make you think and lots of people need to be reminded that it is always later than you think, so don’t put off telling the ones you love how much you care – and life is to be enjoyed.
For more information about Bobbie Coelho and her poetry, visit her page on the SilverWood Books online shop.Her books are available from SilverWood, Amazon and other online retailers.
FOR MORE TOP TIPS FOR SELF-PUBLISHED & INDIE AUTHORS:
- subscribe to the free Off The Shelf Newsletter
- read Sell Your Books! by Debbie Young
- join the Alliance of Independent Authors (ALLi) (Debbie Young edits their blog)