Selling My Books: Deborah Jay’s Top Tip for Book Promotion

Every Writers’ Wednesday, a successful self-published author shares a favourite book promotion tip here on Debbie Young’s Off The Shelf blog

Head and shoulders of Deborah JayMy first encounter with novelist Deborah Jay was on Twitter, and I subsequently discovered that she also writes non-fiction equestrian books under the name Debby Lush – so she has plenty of experience to draw on for today’s top tip – something easy to apply, whatever genre you write in. 

Debbie Young: What’s your favourite book promotion tip? It doesn’t need to be the one that sells the most books – it could just be the one you most enjoy.

Deborah Jay: My favourite is a simple piece of passive marketing: adding the most effective back matter to each of your books. In other words, it’s what you add at the end of your book AFTER you’ve typed ‘The End’.

Debbie Young: How do you do it? Please give brief instructions.

Kindle screen with note from author Deborah Jay: Ideally, the first thing a reader should see, following the end of the book proper, is a brief ‘thank you’ note from the author, with a request to leave a review. Something along the lines of:

“Thank you so much for spending your time reading my words. If you liked what you read, would you please leave a short review on the site where you purchased it? Just a few lines would be great. Reviews are not only the highest compliment you can pay to an author, they also help other readers discover and make more informed choices about purchasing books in a crowded space. Thank you!”

If you tailor your ebook individually for a specific retailer, you can even insert a direct link to where you want your reader to leave a review.

Following this, add contact information (again, using direct links) for your website and social media sites, details (cover and blurb) of your other available books, and an author bio – many readers like to know more about their favourite authors and where they can find them on the web.

About the author pageFinally, if this book is part of a series, you might also include the first chapter of the next book – a great way to get readers to go and buy the next book immediately.

You can play around with the order of these items, but the review request should always be right up there in a prominent position.

Debbie Young: Why do you particularly enjoy this activity?

Deborah Jay: I’m a big fan of passive marketing, because it doesn’t take up too much time! Once you’ve written your back matter for one book, most of the wording can just be added to each subsequent release with little change. Admittedly you need to update each book, every time you publish a new one, (by adding cover and blurb of each new release) but that’s minimal time input compared to many marketing efforts.

Debbie Young: Which book(s) have you used it for and when?

Kindle screen showing about the next book detailsDeborah Jay: Every book and all the time! That’s the joy of passive marketing, and I know that many of my reviews have come about as a result of adding this simple, polite request.

Debbie Young: If you were doing it again for another book tomorrow, would you do it any differently?

Deborah Jay: Not now. I have refined what I add over a few versions, changing author photos and cover pictures to look better in print books as well as ebooks, and I’ve learned not to mention Amazon in a version that is going to Apple, as they simply refuse to publish if you name the competition!

Debbie Young: Which part of the book promotion process do you like least?

Deborah Jay Like everyone, I think – the amount of time it eats up.

Debbie Young: Can you name one promotional activity that you’d like to try that you haven’t tried yet – or tried but not yet perfected?

Deborah Jay: I’m currently trying to understand a bit more about how Pinterest works as a marketing tool. I enjoy making boards and sharing pictures, I’m just clueless so far as to how to use it.

Debbie Young: Is there anything else you’d like to share with readers now? e.g. news of your next book or event.

Deborah Jay: I’m in the middle of writing the second book in my epic fantasy series, so no immediate release news, but I’ve just added a newsletter sign up page to my website so that I can keep eager readers up to speed. I love to meet new authors and readers on my blog, which comprises a mix of book spotlights, blog tours and reviews in my genres (fantasy and SF) with occasional informative posts on indie publishing subjects. All visitors welcome!

Debbie Young: Thanks so much for taking part today. Lots of luck with your new book!

SPECIAL OFFER: This weekend (21st-22nd June 2014), Deborah Jay’s novel The Prince’s Man is just 99p on Amazon! It’s been described as “James Bond meets Lord of the Rings” – what’s not to love about that? Hop over here to snap it up.


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