How to Sell More Books: Arrange an Interview on Your Local Radio Station

Interview panel at Cheltenham

Taking part in the BBC Radio Gloucestershire panel on literature and literacy, with DJ Chris Baxter, romantic novelist Katie Fforde and popular culture writer Simon Sheridan (Photo: Jo Durrant)

Never underestimate the power of your local radio station to draw attention to your book and your work. Whenever I’ve appeared on local radio, I’ve always had great feedback from people who I hadn’t even put down as local radio listeners.

Local radio, like local print media, are always on the look-out for good local stories to tie in with national issues or major events. My local radio station, BBC Radio Gloucestershire, has a field day when the Cheltenham Literature Festival comes to town, and decamps to Cheltenham Town Hall to broadcast live highlights of this very high profile event, apparently the largest of its kind in the world.

I was therefore very pleased to be invited to take part in a discussion panel, live from Cheltenham Town Hall, with two other local writers, discussing modern publishing trends and literacy habits. Like any self-published author worth her salt, I managed to drop my book into the conversation and was pleased to be invited to return another time.

I’ve written a light-hearted piece about this exciting outing over on my author website. Click here to read more and to hear the interview as it happened…


7 thoughts on “How to Sell More Books: Arrange an Interview on Your Local Radio Station

  1. Thanks for posting this. This is actually something that I have been trying to arrange with a couple of my local radio stations. It’s just managing to get that foot in the door! 🙂

  2. Excellent reminder – it’s so easy to get caught up in online promotion that sometimes the more traditional ways to get word out there can slip by the wayside.

    Useful tip: say the title of your book often during a radio interview, rather than just referring to it as “my book” – it helps cement the title in listeners’ minds and means they’re more likely to remember it (and hopefully buy it!).

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